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Canada Goose Outlet commits to transitioning 90% materials to PFMs by 2025

Pic: Canada Goose
Pic: Canada Goose
Luxury apparel maker Canada Goose is committed to transitioning 90 per cent of its materials to Preferred Fibres and Materials (PFMs) and using sustainable solutions in 100 per cent of its packaging by 2025. In its 2020 Sustainability Report, the company has highlighted the progress made towards its sustainability goals and set new ambitious commitments.

In the report, the company has identified new areas in which its business can make a more tangible impact. It has committed to transitioning to PFMs, such as recycled and organic fibres, that are sustainable alternatives to conventional materials. This commitment ensures Canada Goose will aggressively incorporate more environmentally responsible materials in its outerwear, apparel and accessories. The company is also committed to using sustainable solutions in 100 per cent of its packaging by 2025 across manufacturing, direct-to-consumer and marketing operations.

"This year's Sustainability Report builds upon the hard work we started in 2019 and takes it even further. I've been incredibly inspired by our employees' from around the world and their commitment to sustainability and the significant progress we've made towards our aggressive goals that address social, economic, and environmental challenges,” said Gavin Thompson, vice president of Corporate Citizenship, Canada Goose.

In January, Canada Goose had debuted its most sustainable parka to date, the Standard Expedition Parka that generates 30 per cent less carbon and requires 65 per cent less water during production compared to the in-line Expedition Parka.

"At Canada Goose, our approach to design is always focused on quality, durability and functionality, while never sacrificing on performance. We design for generations, not seasons, and our new product-focused sustainable commitments further reinforce that approach,” said Niamh McManus, Design Director, Canada Goose.

Canada Goose partnered with world-renowned science educator Bill Nye to launch the 2020 Sustainability Report. A leading voice in the science community and an environmental advocate, Nye participated in a roundtable event discussing Canada Goose's bold environmental goals and plans to achieve them.

"Climate change is real. We must act now," said Nye, advisor to Canada Goose. "I am proud to partner with Canada Goose. They are working to keep the planet cold and the people on it warm. Working together, I believe we can bring attention to the need to manufacture products sustainably and responsibly. It's an opportunity for corporate leadership that consumers will recognize and embrace."

Since releasing its inaugural Sustainability Report in April 2020, Canada Goose has accomplished several initial goals outlined in its Sustainable Impact Strategy. The brand has achieved ­­carbon neutrality for company operations (Scope 1 and 2 emissions), reaffirming its strategic approach to achieving net zero emissions by 2025. It has also joined the Bluesign raw materials standard as an official System Partner, created the Reclaimed Fur Standard as part of its goal to end the purchasing of new fur by 2022 and remains on track to become Responsible Down Standard (RDS) certified by the end of 2021.