CANADA GOOSE OUTLET ONLINE TAPS KIMBERLY DREW FOR THEIR NEW ART INITIATIVE

When you hear the phrase “Live in the Open,” you think about taking and embracing life full-on. Keeping that philosophy in mind, Canada Goose has partnered with writer, artist and activist Kimberly Drew to highlight the work of artists living and working in New York City–a city she works in and calls home. 

“My work sits at the intersection of art and design,” said Drew in a press statement, “thinking about ways to archive, uplift, center and amplify marginalized voices that sit across a bunch of different cultural spaces.”

The partnership consists of three interactive murals commissioned by three artists–COVL, Bianca Nemelc, and Indie184–selected by Drew herself. Each artist created a mural style piece unique to their own artistic design, and that incorporated a tear-away reveal for the passersby to interact and engage with. The purpose of this reveal is to continue Canada Goose’s ethos of “Live in the Open,” and encourage the idea of expressing oneself freely, all while “spotlighting female creators dominating the New York art scene.” The three artists used inspiration from their cultural backgrounds, expressionism, the natural world and more to make their murals unique to themselves and the project’s message as a whole. 

The three murals are currently up for view around the Canada Goose flagship store in New York City. Read Drew's interview with V below. 

Kimberly Drew. Courtesy of Canada Goose

V Magazine: Canada Goose’s ethos is to “Live in the Open.” What does that saying mean for you and this partnership?

Kimberly Drew: I have really enjoyed this partnership with Canada Goose, because it’s encouraged me to commit to spending more time in nature. I think “Live in the Open” can mean a variety of things: being outdoors, being open to new information, and even being open to the parts of yourself that you’ve yet to discover. To quote my friend Noor Tagouri, “We are the stories we haven’t met yet.” 

V: As a curator, how different is this partnership compared to other projects and jobs you’ve had? How has the partnership allowed you to combine your passion for activism and art in one?

KD: This project has given me the opportunity to curate billboards in Downtown New York. One of my principal goals is to invite audiences to see more art and with this project I was able to work with Canada Goose to bring art to people. With so much creative freedom, I didn’t have to compromise on my vision for the project. 

V: You tapped artists COVL, Bianca Nemelc, and Indie184 to bring this project to life. What was the process of selecting these artists in particular?

KD: I wanted to work with a diverse selection of artists on this project. Bianca and Indie184 are both native New Yorkers and COVL is a newer New York from Miami. Each of these three women have unique approaches to their work thinking about mental health, freedom of expression and the beauty of bodies. As a curator, I’m just happy that each of the artists said yes. 

V: You’re a native of New Jersey; a neighbor of New York. In what ways has this project and its NYC location been inspirational/meaningful to you?

KD: New Jersey is a unique state with a longstanding and robust art community. Growing up, it was a privilege to be able to visit cultural institutions in both New Jersey and New York City. Working with artists to mount artworks was exciting because it made me wonder which people might see the works and reconsider their relationship to art.

..........Read full article

Visited a Canada Goose Outlet Cold Room where you can test its jackets in below-freezing temperatures

Shopping for a winter coat can be incredibly hard because you won't know how it'll perform until you actually wear it in ideal outdoor conditions. And by then, it's likely too late to return it if it doesn't live up to expectations.

To let customers experience before buying, Canada Goose has installed the "Cold Room" in select stores that simulate cold-weather conditions and what it's like to wear its gear in cold weather — particularly useful if you're shopping during warmer seasons.

Canada Goose assigns a Thermal Experience Index (TEI) rating to all of its products. The Cold Room lets shoppers put the ratings to the test, even at below-freezing temperatures. The company stands firmly behind the TEI, but considering how expensive Canada Goose apparel can be, the Cold Room is a way back up its claims.

I visited the Cold Room at the Canada Goose store at the Mall in Short Hills, in New Jersey, to learn more about the TEI and what it's like to try out this store feature.

What is Canada Goose's Thermal Experience Index?

Canada Goose

Fill power is a number that measures the amount of space one ounce of down will fill in cubic inches. Generally, higher fill power is an indication of higher quality down being used, making it a warmer garment for the wearer. While most winter coats have a fill power rating, people often struggle to understand what that means in terms of real-world use.

Is a jacket with a 750 fill power rating really that much warmer than a different jacket with a 700 fill power rating? Do I need a higher fill power if I'm only outside for a few minutes at a time during the winter?

To help customers determine which garments suit their needs, Canada Goose developed its TEI rating, which outlines the different levels of warmth and best uses. Everything from raincoats and vests to hoodies and parkas gets its own TEI rating.

When picking out a Canada Goose jacket to test, the TEI ratings definitely helped me make a decision. I went with the Crofton Puffer Jacket because it's lightweight, has a modern puffer design, has lots of versatile features for wearing in city environments, and features a TEI 4  rating. It's one step higher than the fundamental everyday warmth TEI 3 garments provide, yet not as extreme as TEI 5 garments designed for the coldest places on earth.

What it's like inside a Canada Goose Cold Room

Outside of The Cold Room, a digital thermostat reads a temperature of 0 degrees. Amir Ismael/Insider

The Cold Room is a small temperature-controlled, in-store facility designed to help you test cold-weather Canada Goose products before you buy them. The thermostat was set to 0-degrees Fahrenheit, but it can be adjusted (at or below freezing) depending on the temperature you want to test your jacket.

The interior of The Cold Room features ice blocks to show you just how cold it is inside. Beyond the glass windows, you can see other stores in the mall. Amir Ismael/Insider

I casually stepped in with my Canada Goose Crofton Puffer unzipped, but quickly realized that 0-degrees Fahrenheit is a lot colder than an average winter day in New Jersey. After putting the hood on and zipping up the jacket, the upper half of my body was completely warm.

I stayed inside the Cold Room for about 10 minutes and could feel the freezing cold air ripping through my jeans, but I couldn't feel a bit of cold elsewhere with the Crofton Puffer on.

Amir wearing the Crofton Puffer in cold winter rain (left) and over his shoulders using the interior straps (right). Amir Ismael/Insider

Granted, you will end up wearing your jacket in real-world cold weather for much longer than 10 minutes at a time, but the Cold Room gave me the confidence to know that my jacket could handle it when the time came. Every time I wore my jacket in real-world cold weather, I was reminded of how effective the Cold Room test was.

Although I used the Cold Room to test a winter jacket this past season, it's also a great way to gauge the performance of lighter-weight jackets and hoodies ideal for transitional spring weather or layering.  

The bottom line

Although Canada Goose provided the jacket for the purpose of testing and reviewing, my experience in the Cold Room helped me understand why Canada Goose jackets are priced higher than many options on the market. 

Canada Goose is driven by performance and results, and its products directly reflect that. The jackets are made with the highest quality materials and lab- and field-tested technology that translates to real-world warmth. 

It's tough to justify spending so much on a jacket even if you can afford it, but Canada Goose's products live up to their cost. If there's a Canada Goose Cold Room near you, I recommend it as a way to experience the products' warmth for yourself.

..........Read full article

Canada Goose Outlet Makes Spring Apparel? Yeah, We Were Surprised Too

If you're familiar with Canada Goose, it's probably due to the brand's parkas, which can be seen on the shoulders of celebrities, news anchors and practically half the population of any Northeastern city. But, don't write the heritage brand off as "just a winter clothing company." With its new spring / summer 2022 collection, "Live in the Open," Canada Goose proves its apparel can be worn year-round — in the right conditions.
The brand's newest collection centers around lightweight comfort and transitional weather, as evidenced by the variety of apparel options, including a cozy down vest and an expansion of the brand's footwear, which was launched late last year. Below are three of our favorites picks from the season's offerings. ..........Read full article

Canada Goose’s Outlet Insulated Crofton Puffer Boot Is a Jacket for Your Feet

Canada Goose’s venture into the world of footwear has been a big step in the right direction — no pun intended. Having unveiled its first collection at the tail end of 2021, the Toronto-bred clothier’s line of cold-ready boots is built to take on any weather. The Crofton Puffer Boot is the latest addition to the brand’s catalog, and it serves as a luxurious way to step through winter’s final throes.

While these look to be a warm set of boots thanks to their insulated upper, don’t mistake these for heavyset stompers, as Canada Goose’s intent with the Crofton was to provide nothing short of lightweight comfort. Thanks to its cushy midsole, rib material at the back, and side zipper, the world-renowned brand’s latest boots are incredibly comfortable to throw on and wear throughout any physically strenuous outdoor adventure.

After all, this is Canada Goose, so it’s only right that the boots provide robust elemental protection. As a result, they come equipped with an insulated upper and a gusset behind the zipper to retain warmth. Meanwhile, the Crofton’s outsole is intended to provide the utmost flexibility without sacrificing performance in a frigid climate, made entirely clear thanks to its grooved tread surface for optimized traction. Plus, the shoes’ puffed composition makes them extremely packable, meaning traveling with these on hand is an absolute breeze.

..........Read full article

Canada Goose Outlet Taps ‘Riverdale’ Star Cole Sprouse To Photograph and Direct Its SS22 Campaign

Canada Goose has enlisted acclaimed actor Cole Sprouse as photographer and director for its latest Spring/Summer 2022 collection campaign.

Sprouse – star of The CW’s Riverdale – joined the outerwear giant to craft and curate new visuals that support CG’s “Live in the Open” mantra and selected Big Sur, California, as the location for filming. The campaign features a group of models enjoying the outdoors, wearing a mixture of items that include parkas, hoodies, and lightweight, packable jackets.

Colorways for next season comprise primary tones such as red, blue, grey, and beige, covering essential items including down jackets and sleeveless puff vests. In addition, accessory pieces such as crossbody bags, beanies, caps, and newly-introduced footwear round out the collection.

Sprouse’s experience and expertise in front of the camera helped him give instructions and strategically capture the CG cast in various scenes, including a bonfire beach, a hiking trail, and a tented campsite. Using the different backdrops emphasizes a sense of community and togetherness, which are components of the brand’s Basecamp program.

Customers can view the new CG SS22 collection and campaign film – and enroll in Basecamp – on the brand’s website.

In case you missed it, Burberry returned to the runway with a proportionally sized FW22 collection.

..........Read full article

Five step to Clean Canada Goose Jackets on canada goose outlet store

A Canada Goose coat is designed to maintain its high quality for many years. To make sure that happens, Canada Goose provides a warranty with each of their coats that protects against any defects in materials or workmanship for the lifetime of the garment. If you clean your Canada Goose coat at home, however, the warranty is voided and you’ll have no recourse if a defect later appears. ..........Read full article

Salehe Bembury on His Canada Goose Outlet Collab Inspired by ‘the Freedom of ’90s NBA Style’

The new collab comes as part of Canada Goose’s multi-year partnership with the NBA as the league’s “proud outerwear partner,” which sees the brand develop an exclusive design collaboration for every All-Star game, with a different designer at the helm each time. Last year, they tapped Rhude founder Rhuigi Villaseñor, who gave the Canadian outerwear brand a SoCal spin. This year, they recruited Bembury, who’s shifted sneaker culture over the last decade, making his mark on Yeezy and Versace with his innovative, familiar-yet-polarizing style philosophy. The New York native has also become something of a nature influencer during the pandemic, developing a knack for documenting his morning hikes on Instagram. ..........Read full article

Canada Goose Outlet takes a sustainable new approach to outerwear

Landscapes of sun-bleached rocks and windswept sand dunes, environments dynamically transforming – natural forms and elemental conditions inspire the fabrication process of Canada Goose, its garments’ subtly curved, wintery shapes and the brand’s ongoing devotion to keeping the planet cold and the people on it warm. ..........Read full article

Canada Goose Debuted Luxury Winter Boots Outlet — and I Tested Them Out

This fall, Canada Goose — the luxury clothing brand known for its iconic (and very cozy) winter coats — launched boots for the first time ever. With two styles — the Snow Mantra Boot and the Journey Boot — the company has you covered for all your winter travels. I recently put the Journey Boot, a versatile performance hiking shoe, to the test in the snowy Canadian mountains and freezing New York City streets. Here's why these boots are my new favorite winter staple. ..........Read full article

Canada Goose Outlet is working on an amazing winter jacket with Salehe Bembury

The hood stands out the most, trimmed with lighter gray microfiber-like fabric — replacing Canada Goose’s traditional fur lining — and secured with an adjustable elastic tab. Overall, Bembury and Canada Goose’s earthy-toned jacket looks like it might add well to any winter outwear rotation. ..........Read full article